May we please have your attention for a moment! MoOD is demanding full attention this time: attention to the exhibitors, the trade show and the exceptional products that can be discovered there. To grab that attention, a media campaign was started that aims to urge potential visitors to (re)discover MoOD.
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With the slogan ‘In the MoOD for Belgium', a double reference was made: on the one hand to the origin of MoOD in Belgium. In 1979, Belgian textile manufacturers decided to merge their forces and together they start an international trade show by the name of DECOSIT. On the other hand, the slogan refers to renewed interest in the Belgian and European textile industry where tradition and future intersect more than ever. ‘Future meets Tradition' is a current theme, where the textile tradition goes back to the Middle Ages and where innovations lead for resourcing.
Doing business Face-to-face
Although doing business digitally has gained interest everywhere in recent years, MoOD pays attention to doing business face-to-face. After all, networks are best created when people truly meet each other. MoOD fulfils two tasks here. First of all, MoOD is a compact, clearly readable trade show with a direct business style. MoOD occupies a unique position, all exhibitors are producers and owners of their creations and so are a direct contact point for the development or adaptation of products. Secondly, MoOD provides the right visitor, thanks to a product range that encompasses everything, from design (INDIGO) to threads (MoOD YARNS) to collections in upholstery, window and wall coverings that can be situated in the middle to the highest segment.
Be our Guest - an action with a face
MoOD has set up a second campaign. The trade show invites its exhibitors to help construct a network of partners and clients. Loyal MoOD exhibitors are literally spreading the message via notebooks that they are handing their customers as give-aways and invitations. ‘Be our Guest' the invitation reads, that can be the beginning of an exciting partnership.
In addition, MoOD also invites over 1000 ViP's. These are the most select clients and prospects of the exhibitors. MoOD provides a personal invitation, a telephone follow-up and a welcome, comparable to travelling in business class. At the fair, they can enjoy luxury service. They have a VIP lounge in hall 8 at their disposal and are surrounded by exhibitors with 'A Touch of Class'.
Historic halls and clearly arranged fair plan
In September, MoOD announced to move to the historic hall 5, the Patio and hall 8. The exhibitors have been grouped as much as possible according to their specialisation, so visitors can easily plan their appointments.
The projects are divided over the halls. The most striking novelty is setting up the trend forum at the entry of hall 5. The overarching theme 'ATTENTION' includes three subthemes, BORDERLINE, DAMNATION, and the POWER OF PLAY. You can read more about it in the addendum. The sample banks will also be set up by the entrance to Hall 5. Here the visitor can see a brief overview of what is offered on the fair floor.
Walk of Fame - Blue Drop receives Visitor's Award- Hall 5
The Blue Drop selection with labels and awards are getting a real "walk of fame" centrally in hall 5. The Blue Drop Visitor's award is new. Every visitor will be encouraged to vote via an iPad here for the best creation from the Blue Drop selection. The product that garners the most votes receives the Blue Drop Visitor's Award. It will get very interesting because visitors can follow the competition on the screen. The award presentation is scheduled for Thursday.
The Walk of Fame is also a place to take a break during the fair. The barista on service provides for a comfortable coffee break and for the first time MoOD is also paying attention to the many tea lovers with a stylish selection of the most delicious traditional teas.
Innovation platform and MoOD Yarns
MoOD is a trendsetter when it comes to innovations. It was the first trade fair that offered visitors an innovation platform. This has now grown to become a veritable journey of discovery that no less than 5 partners are collaborating on: This concerns MateriO Belgium, Global Color ResearchTM Mix Publications, CELC Masters of Linen, Trendease International and Parcours Textile "Design September".
The innovation platform is flanked by MoOD Yarns, that yarn suppliers present to visitors. These are an essential part of innovative designs.
Contract & Design - Trevira CS and INDIGO
MoOD has built up a strong image in the contract market together with contract partner Trevira CS. There is one big reason to visit the contract range at MoOD: quality. The quality of the range is not only guaranteed, it is even unparalleled, because only at MoOD do only the real specialists get a contract label.
INDIGO has also helped pave the way with MoOD. INDIGO brings designers together in hall 8 and connects seamlessly with the range of MoOD.
MoOD Media City
MoOD Media Bar in the Patio, near the Innovation platform, is a meeting place where visitors can relive the atmosphere and history of MoOD. A selection will be made from 30 years of Decosit and 5 years of MoOD of fun, telling images. The exhibit reconfirms the basic values of MoOD, previously Decosit, and connects with a theme the current designs are brimming with.
7 reasons why you cannot miss MoOD:
- Doing business face-to-face
- The unique profile of MoOD, where all exhibitors are producers and owner of their creations.
- The high quality of the products: middle to highest segment
- The inspiring projects with an unparalleled innovation platform
- The broad range, from creation and yarns to collections in upholstery , wall and window
- The Blue Drop selection, where the best creations receive an award
- The only trade show where contract products are so strongly represented.
Patrick Geysels,
General Manager
Como, May 9, 2014